Steven Jobs was born on February 24, 1955 in San Francisco. He attended Homestead High School Los Altos, California.
In 1972 Jobs graduated from high school and register at Reed College in Portland, Oregon. After dropping out of Reed after one semester, he hung around campus for a year, taking classes in philosophy. Early in 1974 Jobs took a job as a video game designer at Atari, Inc., a pioneer in electronic arcade recreation.
Apple Computer
In autumn of 1974, Jobs began attending meetings of Wozniak's "Homebrew Computer Club." Wozniak, like most of the club's members, was content with the joy of electronics creation. Jobs and Wozniak put together their first computer, called the Apple I. They marketed it in 1976 at a price of $666. And managed to earn $774,000 from the sales of the Apple I. The following year, Jobs and Wozniak developed the general purpose Apple II. Jobs had created a strong productive company with no serious competitors. Then IBM came into the personal computer business. Two years after introducing its PC, IBM passed Apple in dollar sales of the machines. IBM's dominance had made its operating system an industry standard which was not compatible with Apple's products. Jobs knew in order to compete with IBM, he would have to make the Apple compatible with IBM computers and needed to introduce new computers that could be marketed in the business world which IBM controlled.
Jobs in 1981 introduced the Apple III, which had never fully recovered from its traumatic introduction, because Apple had to recall the first 14,000 units to remedy design flaws, and then had trouble selling the re-engineered version. Another Apple failure was the mouse-controlled Lisa, announced to stockholders in 1983. It should have been a world beater, because Lisa was the first personal computer controlled by a mouse which made it have a user-friendly interface, but had an un-friendly price of $10,000. The worst thing about Apple's development of computers was they lacked coherence. Each of Apple's three computers used a separate operating system.
Jobs designed the Macintosh to compete with the PC and, in turn, make Apple's new products a success. In an effort to revitalize the company and prevent it from falling victim to corporate bureaucracy, Jobs launched a campaign to bring back the values and entrepreneurial spirit that characterized Apple in its garage shop days. The strengths of Macintosh design was not memory, power, or manipulative ability, but friendliness, flexibility, and adaptability to perform creative work.
As the Macintosh took off in sales and became a big hit, John Sculley felt Jobs was hurting the company, and persuaded the board to strip him of power. Jobs was exiled to an office in an auxiliary building that he nicknamed "Siberia." Jobs says he did not get any assignments and gradually found that important company documents no longer landed on his desk.
The Next Step
On September 12, 1985 Steve rose in the board meeting and said in a flay, unemotional voice, "I've been thinking a lot and it's time for me to get on with my life. It's obvious that I've got to do something. I'm thirty years old." Steve said he intended to leave the company to start a new venture to address the higher education market. The company Jobs envisioned would have sales reaching $
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