Multiple Choice
Identify the letter of the choice that best completes the statement or answers the question.
____ 1. Complete the following statements by choosing the right alternative a, b or c:
1. I'm looking forward to.......news from you.
a. receiving
b. receive
c. get
____ 2. Mr. Brown, the marketing manager has informed me that there will be a..........in his department
next month.
a. spare room
b. opportunity
c. vacancy
____ 3. Tom has..........the Richmond Secondary School in 2005.
a. been
b. attended
c. graduated
____ 4. Please, find my CV.........
a. attached
b. enclosed
c. sent
____ 5. Don't you think that this handwriting is..........?
a. clear
b. illegible
c. eligible
____ 6. I would like the ........to work for such a big company as yours.
a. occasion
b. vacancy
c. opportunity
____ 7. My present employer........his business.
a. lets
b. is closing down
c. leaves
____ 8. Some think that if they write on purple paper their application will.........
a. be funny
b. be accepted
c. stand out
____ 9. A product's market value represents the.......at which that product would be sold if offered publicly.
a. value
b. capital
c. price
____ 10. B2B is a short from Business to Business and is used ............those aspects
of e-commerce that involve the exchange of goods and services between companies over the Internet
a. to define
b. to designate
c. to determine
____ 11. The direct marketing is a...........of marketing that attempts to send the messages directly to
consumers using "addressable" media such as mail and e-mail
a. way
b. form
c. means
____ 12. C2C consumer to consumer is the oldest form of ......... facilitating people to deal directly to each
other
a. commerce
b. trade
c. e-business
____ 13. The market research represents the study of what people buy and why and it is usually .......by a
company before it develops a new product.
a. driven
b. offered
c. conducted
____ 14. .......of a new product, means that it can first be produced only in the country where it was
developed, then as it becomes standardized and more familiar, can be produced in other countries
and exported back to where it started.
a. The Marketing strategy
b. The Marketing
c. The life cycle
____ 15. A market leader is the company that .......the largest quantity of a particular product and thus
emerges as a leader
a. advertises
b. promotes
c. sells
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