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Facebook has recently been faced with the problem of fake news, these seems to have influenced important processes such as the american election. We think the social network found itself at the center of a debate about whether it aided Trump's surprise victory by allowing false news stories to be shared unchecked.

In my opinion, headlines like "Pope Francis Shocks The World, Endorses Donald Trump" were liked and reposted millions of times on the social media site, leaving less room on news feeds for legitimate descriptions of current event. Is well known that,Public-facing social media platforms like Facebook are able to spread information and connect users quickly and securely, making it more difficult for authorities to control the information landscape or conduct surveillance. Fake news spreads on Facebook because users enjoy it, and Facebook's newsfeed algorithm wants users to see what they enjoy."Facebook's algorithm prioritizes - engagement' - and a reliable way to get readers to engage is by making up outrageous nonsense about politicians they don't like"

I think this has been a learning for Facebook wich finally admitted that it needs to take some action. This would be a major shift for Facebook, which has insisted that it is a "technology company" focus more on helping people share and not a "media company".

I consider ,that Facebook already have tools with which its users could report fake news, they were "not well-done" and that those tools had to be improved.

In my colleague opinion ,fake news such as the Pope endorsing Donald Trump ,or that a pizzeria in Washington DC, is the home base of a child-abuse ring led by Hillary Clinton haven't made a first appearance on Facebook ,but on fake news sites (that are maybe even worse than those that make their home the social network) in Macedonia You might think how do these sites survive in an overly saturated market where there are over a billion news sites. Well it's because the ads that they are hosting and the over the top out right delirious news headlines such as those stated above. If people will not stop clicking on a ridiculous news headline, sites with fake news will take over the real news sites, thus leading to more misinformation.

If Facebook did incorporate "signals" that certain brands have "higher quality" or might have more reliable factual information, it wouldn't "solve the problem."

We concluded that many websites have been created for the sole purpose of spreading entirely made-up news on Facebook, and that they have benefited greatly from Facebook's algorithm. And to be honests that is the reality

And we consider it wasn't just the social network's fake news problem, there are also additional problems: the share price has dropped by 10% and the growth is to be slower next year, one reason apart from fake news is that the add space on its services narrows and it invest a lot in data centers.

Consequently, Facebook announced, that its board of directors had authorized a buyback program for about $6 billion of its Class A common stock - the tech giant's first time doing so.

In my opinion,paying for the buyback program shouldn't be a problem for the online media company, as Facebook has about $26 billion in cash and short-term investments stashed away.

That may reflect the fact that Facebook considers its shares undervalued and they will probably use their current profit to revive its shares , says Mark Mahaney of RBC Capital, an investment bank.

In my opinion, perhaps the most common motivation is a simple return of value to a company's shareholders, a goal that can also be achieved via dividend payments - but Facebook does not issue regular investor payouts.What is, perhaps, most peculiar about this news is that young tech companies do not typically spend their savings by returning value to shareholders,

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Anul redactarii:
2016
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Publicat de:
Paula Stroe
Nivel studiu:
Facultate
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Referat
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Tag-uri:
media, facebook
Predat:
Facultatea de Contabilitate si Informatica de Gestiune , Academia de Studii Economice din Bucuresti
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Contabilitate Si Informatica De Gestiune
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