World Tourims Organisation

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The World Tourism Organization (UNWTO/OMT), a specialized agency of the United Nations, is the leading international organization in the field of tourism. It serves as a global forum for tourism policy issues and practical source of tourism know-how.

With its headquarters in Madrid, Spain, the UNWTO plays a central and decisive role in promoting the development of responsible, sustainable and universally accessible tourism, with the aim of contributing to economic development, international understanding, peace, prosperity and universal respect for, and observance of, human rights and fundamental freedoms. In pursuing this aim, the Organization pays particular attention to the interests of developing countries in the field of tourism.

The UNWTO plays a catalytic role in promoting technology transfers and international cooperation, in stimulating and developing public-private sector partnerships and in encouraging the implementation of the Global Code of Ethics for Tourism, with a view to ensuring that member countries, tourist destinations and businesses maximize the positive economic, social and cultural effects of tourism and fully reap its benefits, while minimizing its negative social and environmental impacts.

In 2006, the UNWTO's membership is comprised of 150 countries, seven territories and more than 300 Affiliate Members representing the private sector, educational institutions, tourism associations and local tourism authorities.

Why tourism?

TOURISM FOR PROSPERITY AND PEACE

At the start of the new millennium, tourism is firmly established as the number one industry in many countries and the fastest-growing economic sector in terms of foreign exchange earnings and job creation.

International tourism is the world's largest export earner and an important factor in the balance of payments of most nations.

Tourism has become one of the world's most important sources of employment. It stimulates enormous investment in infrastructure, most of which also helps to improve the living conditions of local people. It provides governments with substantial tax revenues. Most new tourism jobs and business are created in developing countries, helping to equalize economic opportunities and keep rural residents from moving to overcrowded cities.

Intercultural awareness and personal friendships fostered through tourism are a powerful force for improving international understanding and contributing to peace among all the nations of the world.

The UNWTO recognizes that tourism can have a negative cultural, environmental and social impact if it is not responsibly planned, managed and monitored. The UNWTO thus encourages governments to play a vital role in tourism, in partnership with the private sector, local authorities and non-governmental organizations.

In its belief that tourism can be effectively used to address the problems of poverty, UNWTO made a commitment to contribute to the United Nations Millennium Development Goals through a new initiative to develop sustainable tourism as a force for poverty elimination. The programme, known as ST-EP (Sustainable Tourism-Eliminating Poverty), focuses the longstanding work of both organizations on encouraging sustainable tourism with a view to alleviating poverty and was implemented in 2003.

History

MORE THAN 75 YEARS OF TOURISM EXPERIENCE

The World Tourism Organization had its beginnings as the International Congress of Official Tourist Traffic Associations set up in 1925 in The Hague. It was renamed the International Union of Official Travel Organisations (IUOTO) after World War II and moved to Geneva. IUOTO was a technical, non-governmental organization, whose membership at its peak included 109 National Tourist Organizations (NTOs) and 88 Associate Members, among them private and public groups.

As tourism grew and became an integral part of the fabric of modern life, its international dimension increased and national governments started to play an increasingly important role-their activities covering the whole spectrum from infrastructure to regulations. By the mid-1960s, it became clear that there was a need for more effective tools to keep developments under review and to provide tourism with intergovernmental machinery especially equipped to deal with the movement of persons, tourism policies and tourism's impacts.

In 1967, the members of IUOTO called for its transformation into an intergovernmental body empowered to deal on a worldwide basis with all matters concerning tourism and to cooperate with other competent

organizations, particularly those of the United Nations' system, such as the World Health Organization (WHO), UNESCO, and the International Civil Aviation Organization (ICAO).

A resolution to the same effect was passed in December 1969 by the UN General Assembly, which recognized the decisive and central role the transformed IUOTO should play in the field of world tourism in cooperation with the existing machinery

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